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Social media presence: Why do companies with B2B models maintain it?

Social media presence: Why do companies with B2B models maintain it? Social media marketing has become an integral part of managing brand communications, as audiences have pivoted to online mediums rather than offline channels. There is a myth within the B2B companies that social media only works for B2C companies, and hence, they choose to stay far from digital mediums. However, time to break the misconception at and see some cases of B2B companies succeeding the social media grounds and also winning…

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Role of Big Data in Digital Marketing

Role of Big Data in Digital Marketing 90% of the data was create-d in the last two years, states a report from 2016. It is 2019 already, and data creation and consumption has doubled up. Big data is analyzing extensive data sets computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. Below we have compiled a list of trends of big data applied in the digital marketing arena. Digital marketing has been growing fourfold and has given…

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How to use viral marketing to make your WordPress website viral

How to use viral marketing to make your WordPress website viral Word-of-mouth marketing, also known as viral marketing is a marketing strategy having a sole purpose of reaching massive amounts of an audience, boost brand awareness, and gain networking effect amongst its users. Viral marketing is not another marketing gimmick but is backed by some impressive statistics also. Reports by Smart Insights state that, viral marketing is the number one reason for impulse purchase decisions, with more than 50% of the respondents…

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How to use WordPress as a serious business tool and Drive Revenue

How to use WordPress as a serious business tool and Drive Revenue As the world moves towards becoming a global digital economy, online competition amongst companies have become fierce and brutal. To remain relevant to your audience, organizations must constantly optimize their web presence in creative ways to increase the overall revenue. When it comes to having a digital presence, WordPress.org has been leading the platform in DIY website creation, blogs, and e-commerce. It is estimated that WordPress runs 35% of the…

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How to add SSL to WordPress

How to add SSL to WordPress. A Secure Sockets Layer, also known as SSL is a technology that encrypts the incoming and outgoing connection to a website so that hackers and malicious codes cannot intercept any of the website data. SSL is a Digital Certificate that ensures that encryption of data between the web browser and the web server is seamless and also allows private and sensitive data to be transmitted without any interference from third-party users. Benefits of integrating SSL certificate…

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Importance of Social Media Management and How to respond to social comments

A few ways to keep the WordPress site away from getting hacked. It is 2019, and social media has become an integral part of our daily lives personally and professionally. For individuals and businesses of all sizes, including a small retail shop to a Fortune 500 company, social media plays a vital role in your marketing strategy. Understanding the importance of social media management will help you reap the benefits of digital marketing practices. Reports state that in 2018, on average more…

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How to increase my website speed

How to increase my website speed. 3.5 seconds! That is the average time a website should take while loading, else more than 85% audience is flocked away. Website speed is an essential metric in your digital strategy and can define the authenticity of your products and services as faster the website; it is considered as a better user experience. Below we have listed three tips to increase your website speed. To check your website speed, you can test your overall speed metrics…

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The number of WordPress websites hacked

A few ways to keep the WordPress site away from getting hacked. More than 50% of the WordPress websites are prone to Spyware, Malware, and potential hacking. Hackers try a variety of methods like bot login, posting spam through comments and interjecting malicious code in the web server to ultimately hack the entire website. There are numerous ways you can keep your side away from getting hacked. Let’s see the top 5 methods: 1. Get a verified hosting It is essential to…

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