The Search Engine Optimisation (SEO) process consists of various tactics used on the website’s page and off pages to obtain a higher rank on the search engine result page (SERP) such as Google, Bing, DuckDuckGo and more. The three fundamental principles of SEO are technical SEO, on-page SEO, and off-page SEO.
The Off-Page Search Engine Optimization makes the website popular throughout the world wide web so you can get more visibility, reach and traffic. While on-page techniques are solely driven on the site itself, off-page SEO compromises of how external links will drive traffic to the website. It’s essential to understand that what all techniques improve your website position in SERP.
Guest Posting and Blogging
Guest posting and blogging are some of the earliest marketing strategies on the web, which is still reaping benefits for various players in the digital marketing arena. As per statistics, 60% of marketers use blogging as their second most important type of content.
Websites that include a blog section get 43% percent more indexed pages. One of the oldest methods of engaging users on the site is blogging and remains the most popular and effective in the marketing strategy. Informative blogs often help you to get backlinks, which increase your domain authority and helps to promote the article and company content.
Guest blogging for off-page SEO
Guest blogging is the last decade’s influencing marketing, which means that you collaborate or interview with a famous writer or thought leader in your business domain and let them share their views about a topic. Guest blogging engages your existing customers as well as the guest blogger’s audience to your website and enhances the website’s trust factor.
Tips to fetch a guest post for your website:
- Reach out to thought leaders in your domain. Write an introductory outreach email and make it sound personal and humane
- Understanding your business niche and dropping knowledge bombs regarding the same
- Make sure to include links to your best-published work
- Set up an interview or a podcast and have it on your blog
The intention behind off-page content posting is to get high authority backlinks from high ranking websites to your pages. The domain authority ranking score predicts how well does a site rank on a search engine. The score goes from 1 to 100 on which the higher it is, the more authoritative it is.
Influencer marketing is the hottest and most trending marketing strategy in current times. The famous and influential bloggers on social media platforms help to promote the products or services of your company. These influencers have a genuine audience that consistently follows their posts, photos, videos, stories. It is essential to understand the top influencers in your business segment, as irrelevant influencers even with a million followers, won’t benefit you in the long run.
Influencer marketing includes paid and non-paid promotion. In paid marketing, companies can provide products, services, discounts, and even cash to the influencers. While the non-paid relationship is organic and sometimes come from people genuinely liking your product and spreading word of mouth.
How to find a leading influencer for your brand?
You can rectify the thought leaders and influencers of your business through LinkedIn Power People Stats, Instagram celebrities, and leading Business stars of your community. You can talk about them in your blog post, mention them in a podcast and let them know that you have featured them. People love being recognized, and there are high chances that they will link back to your content if you ask them to.
Once you have tapped the potential influencers of your business, you should continually engage with them to create content pieces to share with the audience and understand their response. Be genuine with the influencer’s content and don’t try to force-feed their audience with your product and services. The tip is to be subtle yet to be effective and unlock new customer audiences.
Social Bookmarking Sites
Social bookmarking sites allow you to create and submit content on their website and help you generate a backlink. With the most popular social bookmarking websites, you can get high traffic to your website from authentic sources.
There are various forums where endless discussions take place. By participating in such forums, you can share the relevant business knowledge and get backlinks from valid sources. Genuinely following and answering people’s questions will make you the thought leaders in the industry. Also, these forums have great DoFollow value.
Blog Directory Submission
One of the most popular backlinking methods is blog directory submission, which continually delivers quality backlinks in the long run. Below we have compiled a list of top directories that give excellent results.
Article and PR Submission
By submitting your articles and PR in submission directories, you make sure that your targeted keywords are being used in the article. Make sure to choose the correct category while you are submitting your PR article.
Question and Answer
Before Quora, there was Yahoo Answers (still exists), which dominated the space. By solving people’s queries and answering their questions, you promote yourself as a reliable source of information, and you can also answer questions related to your business. Make sure to use your blogs and article snippets to get a backlink on the website.
Web 2.0 consists of using tools that maintain multiple subdomains on a domain. By creating content on these high domain authority websites, it increases the overall reach. These platforms range from medium.com Tumblr, WordPress, Pinterest, and Mix.